Services Offered by Adzone Media

Pay Per Click

The idea behind paid search marketing is very simple, potential clients search the internet via search engines or other affiliate partners. We make sure that your ad is placed in the most prominent positions, yet are profitable. This ensures that your ads are seen by many, and provide a sustainable highly targeted click through rate.

Pay per click is done on an auctioning system, and we provide paid search marketing through Google and Yahoo, depending on your target audience. Ads are placed amongst these search engines results pages in very strategic positions. Individuals who click on these ads would then be sent to the most relevant page on your website. From there we track each individual users behaviour, monitoring what actions they take, and the amount of revenue they may likely generate. We then use these results on a continuous basis to redefine your campaigns and get the best possible results out.

The benefits to using this method of marketing is that it is non intrusive on the user. Other online and offline marketing techniques require the individual to pause and make a decision often being aware that they are being sold something. Pay per click advertising generates traffic who are voluntary searching for what you have to sell, and are far more inductive to making a purchase or buying into your services.

Secondly, pay per click advertising allows us to determine the cost per sale. Allowing you to set limits on your marketing budget and still receiving a fixed result. This is largely impossible with other forms of advertisitng.

Search Engine Optimisation

Search engines help internet users quickly and easily find information they are looking for. By simply typing in a keyword, users are confronted with millions of listings. Google has currently indexed over 1 trillion websites, obviously a user can sift through all of this themselves, so search engines apply a very complex algorithm to determine which website best suite what they user is looking for, this is often referred to as page ranking.

Adzone Media applies many advanced techniques in getting your website ranked as high as possible. From analysing your copy on your website, accessibility, and sourcing referral links back to your website. Search engine optimisation is becoming every more important as it is starting to play an important roll in the paid search arena as well. Search engines are no longer content on pushing paid traffic to websites that it thinks don't offer the user valuable content, this results in you paying far more to get targeted paid for traffic to your website.

In-depth Traffic Analysis

In our continuous efforts to improve our service, we meticulously analyse traffic reports. Our reports allow us to see what actions users are taking on your website and where most of the interest lies. This can then be conveyed over to you to so that you can improve product or service offering.

Traffic analysis is one of the most important tools, and without you are basically flying blind. It allows us to offer you the best results with the least amount spent on marketing.

Pay Per Lead

Pay per lead (PPL) is a method of marketing that enables an advertiser to receive membership or advertising services in return for paying per lead received from the marketing venue used. It can be compared to PPC (pay per click), PPS (pay per sale) and PPA (pay per action) advertising methods that require the advertiser to respectively pay for clicks, sales and actions generated through a marketing venue.

The cost associated with each lead purchased by an advertiser or vendor utilizing PPL marketing, is referred to as Cost per lead (CPL). Pay per lead services either charge clients for all leads received, or more commonly vet leads against a qualifying checklist to ensure a consistent level of quality. Pay per lead services are often delivered through existing pay per click affiliate channels, or increasingly through specialist lead generation companies.

These lead generation companies often pass leads on to multiple suppliers in order to provide the buyer with several quotations for comparison or on an exclusive basis.